FIFA 2010 World Cup Artwork

William Kentridge's Bicycle Kick

Anticipation grows with the advent of the 2010 FIFA World Cup, which starts on June 11, 2010. Along with the excitement of the game, the marketing of limited-edition posters has drawn fans and collectors alike to the common ground of football, or soccer as Americans call it. Seventeen artists from around the world were commissioned to create official posters to advertise the sport and generate additional revenue. Selling for as little as $121, the posters offer a variety of soccer-related imagery and range of colors. Each artist kept within the theme and inspiration of the World Cup, and they are sure to make a unique souvenir for soccer enthusiasts.

The South African art community is also very excited about the influx of fans and tourists. Galleries such as David Krut Projects have prepared to showcase the talent of the locals, by focusing on contemporary art and design of South Africa. David Krut Projects has also been instrumental in marketing the posters. Gallery manager Taryn Hackett says,

“We are hoping for an increase in foot traffic through our gallery during the World Cup. We want to be able show an international audience the inherent creative talent in South Africa. We have chosen to exhibit works which reflect a wide range of subject matter, techniques and mediums, by both established and upcoming South African artists.”

By combining art with soccer, a broader audience was reached thus uniting the spirit of South Africa. While you may not be attending the games, be sure to check out the World Cup on June 11 as well as http://bit.ly/bro5LT for more information on the posters and where to buy them.