The American Association of Museums (AAM) has just released its strategic plan for 2010-2015, titled "The Spark" (you can download it at that link) and consisting of four goals: excellence, advocacy, sustainability and alignment. The plan is brief (a four-page pdf) and outlines beliefs and values as well as goals. AAM says these will guide "decision making and will drive the Association’s behavior and activities into the future [as well as articulating] a vision for museums, the field, and AAM. We have reworked our mission to highlight our strong commitment to leadership, advocacy, collaboration and service." Those goals may sound pretty abstract, but they're focused more in the document itself.
Excellence = "Develop clearly defined levels of excellence accessible to the entire museum field and recognized by the public."
Advocacy = "Promote the value of museums."
Sustainability = "Build a financially stable and sustainable association in order to provide the best possible service and leadership to the field."
Alignment = "Align internal and external resources, culture, and structures with our strategic plan, vision, values and beliefs."
Each of these is then further broken down into even more concrete steps, such as "Communicate museum standards to the field and to the general public" under "Excellence."
Take a look at the plan and let us know 1) whether you think these are the right goals to pursue and beliefs to espouse, and 2) any ideas you have for making those goals reality and those beliefs more visible. We'd love to hear from you.
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