Monday, April 26, 2010

Google Goggles' New Acquisition

(Picture from www.guardian.co.uk)

Plink has joined Google Goggles! For those who don’t know what in the world Google Goggles is let alone Plink, have no fear: this new program might intrigue and fascinate even the most ardent traditionalists or at least spark debate about the role of docents and the gradual phasing out of basic human communication. In essence, Plink Art is a smartphone application created by Mark Cummins and James Philbin that lets its user take a picture of any well-known work of art and immediately discern its title, artist, which museum or collector houses it, etc. After the work is identified, the application provides a link to allposters.com, in case of adoration and absolute urge to acquire a likeness of the work.

Philbin explains how Plink's technology works: “‘It picks out repeatable elements from the image you take and comes out with a statistical representation of them.’ That process works even at different angles and different lighting conditions" Cummins adds "You can start doing some really interesting things when you have recommendation data, like personalized tours based on your favourite paintings. Museums are very interested in social sharing and Facebook."

Google Goggles, Plinkart’s buyer, is a subsidiary group of Google that works to develop instant recognition programs. That is, you take a picture with your phone of whatever object you want to find out more information on—the application currently recognizes wine, logos, places, artwork, business cards, books, and landmarks—and the application will give you a compiled list of stats, prices, and general information regarding the object or place.

Although you need a smartphone for the Plinkart application (the Google Goggles program is limited to Android phones), the concept is still pretty incredible and is most certainly an idea to watch. Both teams will be working together to develop a search engine that identifies and researches more and more of the objects, scenes, and people that make up our surroundings.


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